Are you ready to tell everyone about your business? We’ve rounded up five marketing tips and ideas for small and medium businesses to get you started on your marketing journey.
In this day and age pretty much every business need to do marketing in some shape or form. Getting noticed in this big world is becoming increasingly more challenging. But don’t worry here are five ways you can stand out from the crowd.
Understand your customer
Businesses must know who they are talking to. Defining your target audience goes a long way to crafting your message.
- Who is your target market?
- What are they asking you?
Engage on social media
There is no hiding from it – we live in a world where social media is the king, so you might as well begin using it to your advantage! To avoid being overwhelmed, choose one or two platforms to engage on.
SEO (Search Engine Optimisation) is the process of designing your website, including its content, so that it appears near the top of the list in search results. According to Smart Insights, the first five organic search results account for 67% of all clicks. Ask yourself, when was the last time you went to the second page of Google? The higher you can rank, the better the chance of a user finding you.
Use shorter subject lines
Email marketing is great for getting the word out, but did you know open rates can increase significantly by reducing the words in subject line? Remember, you are not telling the whole story – you just want the person getting the email to be interested enough in what you have to say to open the email.
Send a clear message
Does everyone know what you’re selling? You might think it’s obvious, but it might not be to a potential customer. Make sure everyone knows about all the products and services you provide. Have a clear and easy way for people to contact you. The less work it is for a potential customer to engage you, the more likely they are to do so.