Do you want have a huge impact with a small budget; here are our top tips for improving your digital marketing strategy. From research to free courses, grow your online presence with our beginner-friendly guide.
All businesses should have a digital strategy, and the pandemic has proved just how crucial online marketing has been as businesses adapted to changing circumstances.
But where do you start with digital marketing if you’re on a budget? Even if you don’t have the recourses to hire specialists, there’s a lot of things you can do to market your message without breaking the bank.
In this guide, we’ll show you how to start building and implementing your marketing plan so you can engage with your customers online.
Do your research
Your digital strategy can relate to a lot of things in your business, from online sales to your marketing plan. It’s time to start asking the right questions:
- Who is your target audience?
- Are you communicating with the right people?
- Are you clear about what you want to share?
- Do you know your competition? What’s working well for them?
Plan, plan, plan
Always plan your content and digital communications in advance to save time and cut down on the stress of last-minute posting.
Test and measure
Look at the big picture and analyse what you’re communicating online. What is working for you and how can you repeat that? Basic analytics are built-in most of the platforms that can give you valuable insights.
Improve the user journey
Always try to think if anything is confusing a potential customer on your website, which in turn could cost you a sale.
Take a free course
There is a lot of free digital marketing resources online to get started with, especially for beginners. You can test the waters with a free short course or stretch your skills with more advanced resources.